From Breakup Blues to Heartbreak Club: Kath Ebbs Turns Queer Pain Into Sexual Wellness Power

The queer community knows a thing or two about heartbreak. Sometimes it looks like a high-drama breakup on reality TV, and sometimes it’s the slow ache of watching queer love stories get sidelined in mainstream culture. Enter Kath Ebbs: non-binary creator, sexual wellness advocate, and the ex whose split from JoJo Siwa became social media legend. Now, Ebbs is transforming their own pain into a playful, practical toolkit for anyone who’s ever ugly-cried to a breakup playlist—introducing the Heartbreak Club, a collaboration with sexual wellness brand Normal .

Let’s be honest: most breakup advice is as helpful as a text from your ex at 2 a.m. “I was so done with the patronising, half-assed, fluffy break-up advice. I never saw anything that actually helped,” Ebbs told Attitude, referencing the endless parade of “revenge body” tips and tired clichés like “to get over them, you’ve got to get under someone else” .

Ebbs’s Heartbreak Club kit is designed for anyone who’s tired of those one-size-fits-all scripts. The kit includes 50+ cards split into accessible sections—Emergency Care, Feel & Process, Tools & Activities, Learn & Grow, Support, Affirmations & Hacks—plus a lined journal for untangling those late-night thoughts. Each card is infused with Ebbs’s own learnings, and QR codes unlock curated videos, playlists, movement prompts, and community resources .

Why does this matter so much for LGBTQ+ folks? Because queer heartbreak comes with extra layers—grief shaped by coming out, the ache of first loves in hostile environments, the sting of microaggressions that can linger long after a breakup. “Break-ups are universal, literally we all go through it… so why does the support still suck?” Ebbs asks, echoing the frustrations of so many queer and trans people who find mainstream advice lacking in empathy and relevance .

Ebbs’s kit offers what so many have been missing: a sense of being seen, not just tolerated. In a world that still prizes heteronormative love stories, Heartbreak Club is a reminder that queer heartbreak is worthy of tenderness—and that queer healing can be as creative, playful, and affirming as queer love itself. The kit’s prompts and activities don’t just help you “move on”; they help you move through grief, with sex-positivity and self-compassion at the core .

Ebbs’s journey to Heartbreak Club was paved with public and private pain. Their split from JoJo Siwa—after they left the Celebrity Big Brother house but before the wrap party had even cooled off—played out in the queer tabloids and on TikTok feeds worldwide . But Ebbs is quick to remind us that heartbreak isn’t just about famous exes; it’s about the everyday struggles of queer love.

“I’ve been through so much heartbreak and grief and I wanted to create something that actually met people in their heartbreak, that felt like you were talking with a human, not just hearing the same old shit,” Ebbs said, infusing their kit with the wisdom of lived experience .

Partnering with Normal—a brand with a reputation for inclusive, body-positive sexual wellness products—was no accident. Queer people often face stigma and silence when it comes to sexual health and pleasure, especially in the aftermath of heartbreak. The Heartbreak Club kit centers pleasure and self-care as vital, not frivolous—offering affirmation cards, activities, and playlists that prioritize queer joy, even when things feel bleak .

The kit doesn’t just offer individual healing—it points toward community. QR codes unlock not just Ebbs’s personal reflections but also resources for connecting with others, whether that’s through playlists for crying it out or movement prompts to shake off the blues . In a culture where queer heartbreak is often minimized or sensationalized, Heartbreak Club is a reminder that solidarity is a form of survival.

Since going public with their new relationship with non-binary Australian footballer Tilly Lucas-Rodd, Ebbs has embodied the resilience at the heart of Heartbreak Club—proof that queer love stories don’t end with heartbreak; they transform and multiply .

The Heartbreak Club kit is available now via the Normal website and select partners—a timely, tangible reminder that queer wellness is about more than surviving love lost. It’s about thriving in the aftermath, writing new scripts, and building community one card, one playlist, and one honest conversation at a time .