Chappell Roan Launches Midwest Princess Project, Raises Nearly $500,000 for Trans Youth Support

Chappell Roan, the rising pop artist whose unapologetic style and powerful vocals have gained widespread acclaim, has taken a pivotal step in LGBTQ+ advocacy by establishing the Midwest Princess Project. The initiative, launched in October 2025, is dedicated to providing direct support and resources for transgender youth across the American Midwest—a region often highlighted for its gaps in affirming care and community programming for LGBTQ+ populations .

Roan, who grew up in rural Missouri, has been candid about her journey as a queer artist navigating the complexities of identity in conservative spaces. Speaking at the project’s official launch event in Chicago, she shared, “I know what it’s like to feel invisible, especially in places where being yourself can feel dangerous. With the Midwest Princess Project, we want to create a space where trans youth are seen, affirmed, and celebrated” .

The project’s initial fundraising efforts, spearheaded through benefit concerts and a high-profile social media campaign, have amassed nearly $500,000 in donations. Notable contributors include fellow musicians, LGBTQ+ organizations, and fan communities galvanized by Roan’s message of hope and solidarity .

The Midwest Princess Project’s funding is earmarked for several core initiatives:

- Direct Grants to Transgender Youth: The project will distribute micro-grants to help cover costs related to legal name changes, gender-affirming healthcare, mental health services, and emergency housing for youth at risk .

- Community Programming: Partnerships with local LGBTQ+ centers in states including Missouri, Iowa, Nebraska, and Kansas will support the creation of peer-led support groups, mentorship programs, and drop-in spaces .

- Educational Outreach: The project will sponsor workshops for educators and caregivers focusing on transgender inclusion, anti-bullying strategies, and fostering affirming environments in schools and homes .

While national conversations around transgender rights have intensified, the Midwest remains a focal point for urgent advocacy. According to recent studies, transgender youth in the region face higher rates of discrimination, limited access to affirming healthcare providers, and legal hurdles relating to identity documents . The Midwest Princess Project’s targeted approach is designed to address these disparities.

“Trans young people in the Midwest encounter unique challenges, from political hostility to social isolation. Chappell Roan’s leadership is helping to close the gap in access to vital resources,” said Sam Brinton, Director of Advocacy at The Trevor Project, in a statement following the launch .

Reaction to the Midwest Princess Project has been overwhelmingly positive. Social media platforms have seen an outpouring of support under the hashtag #MidwestPrincessProject, with youth and adults sharing stories of resilience and gratitude for increased visibility and resources .

Local LGBTQ+ centers report a surge in inquiries from families and youth seeking information about grant eligibility and community events. “We’ve never seen this level of interest in our programs before,” said Maya Perez, Director of the Kansas City LGBT Center. “It’s clear that the Midwest Princess Project is doing more than providing funding—it’s giving hope” .

The project has garnered attention from prominent allies. Artists such as MUNA and Troye Sivan have promoted fundraising efforts, while brands including Converse and Spotify have announced matching donation pledges throughout the initiative’s first month .

Chappell Roan and her team have emphasized transparency and accountability. All grant distributions and programmatic spending will be published quarterly on the project’s official website, and a board of advisors—including trans youth themselves—will oversee decision-making and future expansion plans .

Roan has stated her goal is to expand the project into neighboring regions and, ultimately, offer a model for similar initiatives nationwide. “This is just the beginning. Every trans young person deserves to feel like royalty in their own story,” she said at the closing of the launch event

The Midwest Princess Project marks a significant turning point in visibility and direct support for transgender youth in the Midwest. By leveraging her platform, Chappell Roan is fostering a climate of affirmation, agency, and hope—one where every young person can envision a future that is both safe and celebratory .

As the initiative continues to grow, advocates hope it will serve as a blueprint for grassroots activism, philanthropy, and celebrity-led outreach in regions where the need for LGBTQ+ support remains critical.