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Kiehl's and CycleBar Partner for LifeRide for amfAR

Saturday Jul 28, 2018

Kiehl's Since 1851 continues its long-standing commitment to support HIV/AIDS charities with its enduring partnership with amfAR, The Foundation for AIDS Research, and the ninth annual motorcycle ride, Kiehl's LifeRide for amfAR.

As the LifeRiders make their way through Southern California this year, supporters will be able to ride along with them, courtesy of CycleBar. The indoor cycling brand will be offering Kiehl's LifeRide for amfAR classes in select CycleBar studios nationwide, and Kiehl's will donate $30 per bike in one of these classes, as part of its overall donation to amfAR.

Conceived by the company's history with motorcycles and its philanthropic heritage, the 9th Annual Kiehl's LifeRide for amfAR continues the brand's commitment to supporting HIV/AIDS organizations, and will heighten awareness and raise funds for amfAR's quest to end HIV/AIDS.

This year, the charity ride blankets Southern California over 5 days, August 6-10, 2018.

Chris Salgardo, Kiehl's Brand Ambassador and Kevin Robert Frost, CEO, amfAR will ride from Los Angeles to San Diego with Gilles Marini ("Days of Our Lives") tattoo artist Luke Wessman, top men's style influencer, Blake Scott, and music photographer Travis Shinn, rallying with the public at eight stores along the route, where all are welcome to meet the riders, learn more about amfAR, and contribute to the nonprofit.

Kiehl's will donate a total of $150,000 to amfAR over the course of this year's events and activities. At the conclusion of this year's ride, Kiehl's LifeRide for amfAR will have ridden more than 12,000 miles since 2010, and raised more than $1.9 million, funding ten cure-related research projects.


Ride Along at CycleBar

CycleBar studios join LifeRide this year, with the next best thing to dedicated riders on motorcycles: dedicated riders on stationary bikes!

CycleBar riders will be able to ride along with LifeRide and help contribute to the donation to amfAR. Select CycleBar studios nationwide will host Kiehl's LifeRide for amfAR classes, August 6-10, 2018, and Kiehl's will donate $30 per bike as part of its overall donation to amfAR.

To sign up at a CycleBar studio near you, visit http://www.cyclebar.com/kiehlsrideforaidsresearch


Where the Money Goes

The proceeds from the 2018 Kiehl's LifeRide for amfAR will fund a specific grant to aid the research of Dr. Gabriel Ozorowski, a scientist at the Scripps Research Institute in La Jolla, CA.

Dr. Ozorowski received a grant under the Mathilde Krim Fellowships in Basic Biomedical Research, an annual research initiative created to support bright young scientists seeking innovative solutions to HIV/AIDS. Dr. Ozorowski plans to use an innovative technique called cryo-EM in the search for new antiretroviral drugs in a class called fusion inhibitors.

Only one fusion inhibitor -- initially characterized by amfAR-funded researcher Dr. Carl Wild -- has ever been approved for use. Cryo-EM, is a technique that freezes molecules in action and can reveal exquisite detail about their structure. The technique is so powerful that it earned its inventors the 2017 Nobel Prize in chemistry.

With cryo-EM, Dr. Ozorowski is discovering previously unknown structures of Env, the viral protein that is the target of fusion inhibitors. He is using the frozen images of Env obtained through cryo-EM to make predictions about which drugs are likely to interact with Env. In so doing, he hopes to isolate a drug, or small molecule that can act as a new fusion inhibitor.


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